I’m Jasmine Vallejo, a proud Puerto Rican and Mexican woman, a big sister to many, a community builder, and someone who believes deeply in generational healing. My life has always been shaped by cultura, family you create, and the idea that strength isn’t just something you build in the gym, it’s something you carry in your heart.

I’ve spent nearly a decade in the tech and policy world, leading global advocacy and external affairs work at companies like Meta and Amazon. From elevating small businesses across 12 international markets to shaping programs that support global communities, my corporate career has been rooted in storytelling, impact, and helping people feel seen. I’ve partnered with senior leadership, government stakeholders, and cross-functional teams to build programs that drive trust, transparency, and meaningful change.

But my purpose didn’t end in conference rooms. It expanded.

After losing over 160 lbs and rebuilding my relationship with health, I stepped into entrepreneurship to create spaces I didn’t see growing up, places where women of color could feel strong, safe, represented, and supported. Today, I’m the founder of JDV Fitness, where I coach women through personal training, mental strength, and nutrition guidance by blending discipline, culture, and community. I host gatherings like Mesa de Corazón, community bootcamps, charity events, and women-centered spaces that remind us we’re never alone in our growth.

My work lives at the intersection of faith, fitness, culture, and purpose. Whether I’m leading global programs, coaching in the gym, or bringing women together for an intentional dinner, my mission is the same:
build strength that lasts generations.